Customer Experience

The new differentiator Customer experience has become a top priority for businesses in recent years. Many companies are now realising that customer experience is the key differentiator between them and their competitors. A recent study by Walker Information found that 86% of customers are willing to pay more for a better customer experience. If you …

How customer experience turns first-time buyers to loyal brand advocates (Why Care) – #1 Read More »

How to Create the Perfect Shipping Experience. In the first series of this article, we introduced customer experience and why you should care about it. We also gave an overview of the customer experience touchpoints for DTC brands. In this article, we shall examine the first of those post-purchase touchpoints. You’ve built enough confidence in …

How customer experience turns first-time buyers to loyal brand advocates (Shipping) – #2 Read More »

How To Create A Memorable Packaging Experience   This speaks to the unboxing experience of your customers. This is the moment when consumers finally get to see and touch your product for the first time, and it can be a make-or-break for your brand. This process can involve intense emotions, as buyers may be excited …

How customer experience turns first-time buyers to loyal brand advocates (Packaging) – #3 Read More »