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Increase the order value of shoppers Incentive repeat purchase...
And increase retention!

We help Shopify brands to reduce how much they spend to acquire customers while increasing the immediate and lifetime value of customers.

Why Optimize the value of every customer?

Having a continuous stream of customers coming through the pipeline is key for business growth. But to truly stay competitive, retaining and optimizing the lifetime value of your present customer base is as important as acquiring new ones.

You’re competing with hundreds, if not thousands, of other brands. At some point in time, some of your customers will switch to your competitors. Scary, right? Yes, we get it. But it’s the reality. 

What you need to is to cut down on the number of those who drop off while keeping those who don’t for as long as possible. This requires a strong retention strategy. And that’s where we step in. We help craft strategies that:

  • Cut down your customer acquisition cost (lower CAC)
  • Motivate visitors to buy more at checkout (higher AOV)
  • Increase your retention rate
  • Increase the lifetime value of customers (higher LTV)

The combined effect of the above is higher margins and bigger revenue. Now, you can afford to spend more to acquire more customers. However, if your brand falls behind on all of these, you stand no chance against your competitors.

After all, the immutable of business growth says:

“He who is able and willing to spend the most to acquire a customer wins.”

What's Included In Our Customer Value Optimization Services?

Shopping Quiz Design

Our shopping quiz helps Shopify brands combat rising advertising costs and increase revenue through personalized recommendations. You get to understand each person who visits your store, determine exactly what products they need and what their individual goals are.

The data collected syncs seamlessly with your email marketing platforms, allowing you to target each shopper based on their preferences and interests. Whether you’re looking for new ways to connect with customers or seeking a way to drive more sales, Shopping Quiz is the perfect solution for businesses looking to maximize ROI and build lasting relationships with customers.

Offer Design to increase AOV

We help design lead magnets that offer value in advance to visitors in exchange for their contact information. Visitors can then be sent targeted offers via email. Our lead magnets are designed to be engaging and relevant, helping you to connect with potential customers in a meaningful way.

We also help craft offers offers that speak to the specific needs of your visitors and meet them at the stage they are in their customer journey, you can increase your average order value (AOV) and boost your bottom line.


Customer Segmentation

In order to build and maintain a successful business, it is vital that you come to understand who your best and worst customers really are. While all customers are important, some are much more valuable than others. RFM segmentation is one way to identify these key differentiators, as it looks at a customer’s recency, frequency, and monetary value in order to determine how profitable they are likely to be over the course of their relationship with your company.

With our RFM segmentation serivices, we dig into your sales and customer data to help identify which customers hold the most value for your organization, and various other segments that can shape the course of your business.

Email Marketing Audit

If your email marketing and SMS campaigns are not bringing in, at least, 30% of your total revenue, you are performing below industry standards. In fact, your email campaigns alone should account for at least, 20% of your total revenue.

Let’s help you find uncover the leaking holes in your email marketing set up. We dig deep into your entire email set up for a comprehensive audit of your automations, campaigns, copy and design. We’ll tell your where you’re leaking money and what changes to make to transform your performance. You will receive a report with easy-to-implement recommendations that you can fix yourself or hand off to your email marketing agency. Either way, you’ll be able to stop the leakage and start seeing better results from your campaigns.

Email Automation Implemention

Email automations are one of the most powerful tools you can use to attract, convert and retain more customers. By harnessing the power of behavioural email marketing, you can drive up to 15% of your revenue on autopilot. Email automations allow you to take care of your customers on autopilot, freeing up your time to focus on other areas of your business. We help you set up automations that will recover lost sales, nurture your relationship with customers and keep them coming back for more.

Referral & Loyalty Program Design

At some point, every referral and loyalty program reaches a point of diminishing returns. You start to see fewer referral conversions, and people are less engaged with your loyalty program. That’s where we come in. We take a deep dive into your customer data to understand their behaviours and motivations. We then use that information to design referral and loyalty programs that actually work. By taking the time to really understand your customers, we can create programs that will keep them coming back for more

Community Building Implementation

If you are looking to increase your retention rate, having an online community is indispensable. Online communities can have a big impact on your business. As much as 30% of your total revenue could come from your brand community. They provide a way to connect with customers, build loyalty, increase retention and customer lifetime value. By creating an online community, you will have brand advocates who are deeply engaged and emotionally connected with your brand, share in your values and mission and love your products.

Ongoing Support

We understand that customer retention is a complex and ever-evolving challenge. That’s why we offer ongoing support to our clients, to ensure they have the tools and resources they need to continue driving results. From messaging and segmentation to customer experience, we provide the guidance and expertise you need to keep your retention strategy on track. So whatever challenges you face, you can be confident that our team will be here to help.