{"id":4668,"date":"2022-04-29T18:06:26","date_gmt":"2022-04-29T18:06:26","guid":{"rendered":"https:\/\/amarixl.com\/positionnement-de-la-marque\/"},"modified":"2022-10-18T19:11:52","modified_gmt":"2022-10-18T19:11:52","slug":"positionnement-de-la-marque","status":"publish","type":"page","link":"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/","title":{"rendered":"Positionnement de la marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4668\" class=\"elementor elementor-4668 elementor-3322\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6592db86 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6592db86\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2732ab3b\" data-id=\"2732ab3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c1d0090 elementor-widget elementor-widget-heading\" data-id=\"3c1d0090\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Avoir une bonne offre ne suffit plus ! <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f22bc74 elementor-widget elementor-widget-heading\" data-id=\"5f22bc74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Dans le paysage hyper concurrentiel d'aujourd'hui, il vous faut plus qu'une bonne offre pour vous d\u00e9marquer. <br>\nVous devez avoir un positionnement marketing qui r\u00e9pond aux besoins \u00e9motionnels de vos clients potentiels, et qui leur dit que vous \u00eates la seule solution dans votre cat\u00e9gorie.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1726740 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1726740\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlez \u00e0 un expert<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf03acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf03acb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b13d22\" data-id=\"9b13d22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f730b87 elementor-widget elementor-widget-heading\" data-id=\"f730b87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi vous avez besoin d'une histoire de positionnement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722926ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722926ab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76424856\" data-id=\"76424856\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44dd0e32 elementor-widget elementor-widget-text-editor\" data-id=\"44dd0e32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dans le paysage concurrentiel actuel, l&rsquo;un des plus grands d\u00e9fis pour les marques DTC est de se diff\u00e9rencier et de sortir du lot. Avec un si grand nombre de marques en ligne proposant des produits similaires, vous pouvez avoir l&rsquo;impression d&rsquo;\u00eatre un simple produit de base ou une \u00ab\u00a0pale copie\u00a0\u00bb sur votre march\u00e9.<\/p>\n<p>Pour surmonter ce d\u00e9fi, il est essentiel que les entreprises se positionnent d&rsquo;une mani\u00e8re qui les distingue de leurs concurrents. Pour cela, il faut aller au-del\u00e0 de la simple utilisation de tactiques de marketing g\u00e9n\u00e9riques et de slogans, et s&rsquo;appuyer sur des strat\u00e9gies de positionnement plus strat\u00e9giques, telles qu&rsquo;une histoire de positionnement.<\/p>\n<p>\u00c0 la base, une histoire de positionnement est un r\u00e9cit engageant qui contribue \u00e0 mettre en \u00e9vidence ce qui rend votre entreprise unique aux yeux de vos clients.<\/p>\n<p>On arrive \u00e0 retenir 20 fois mieux les informations lorsqu&rsquo;elles sont pr\u00e9sent\u00e9es sous forme d&rsquo;histoire. Nous vous aidons \u00e0 raconter un r\u00e9cit convaincant qui met en \u00e9vidence ce qui rend votre marque unique.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f88d460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f88d460\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5d0e87\" data-id=\"f5d0e87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97e261f elementor-widget elementor-widget-heading\" data-id=\"97e261f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notre processus pour cr\u00e9er un positionnement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-042c821 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"042c821\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c24f97\" data-id=\"3c24f97\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f3a145 elementor-widget elementor-widget-image\" data-id=\"4f3a145\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"355\" src=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-01.jpg\" class=\"attachment-large size-large wp-image-2452\" alt=\"\" srcset=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-01.jpg 427w, https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-01-300x249.jpg 300w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0298814 elementor-widget elementor-widget-heading\" data-id=\"0298814\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifier vos meilleurs clients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d345ad elementor-widget elementor-widget-text-editor\" data-id=\"4d345ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous fouillons dans votre base de donn\u00e9es clients pour identifier vos meilleurs clients. Ce sont les personnes qui sont les plus fid\u00e8les \u00e0 votre marque. Vous en avez besoin pour en trouver d&rsquo;autres. Nous utilisons un crit\u00e8re d&rsquo;\u00e9valuation en 5 points pour les identifier.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bc654ec\" data-id=\"bc654ec\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d71d9e8 elementor-widget elementor-widget-image\" data-id=\"d71d9e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"341\" src=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-02.jpg\" class=\"attachment-large size-large wp-image-2453\" alt=\"\" srcset=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-02.jpg 380w, https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-02-300x269.jpg 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bea3b elementor-widget elementor-widget-heading\" data-id=\"b4bea3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous conduisons des entretiens\navec vos clients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ab2c2 elementor-widget elementor-widget-text-editor\" data-id=\"73ab2c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous vous aidons \u00e0 concevoir une \u00e9tude qualitative compl\u00e8te pour vous permettre de tirer des enseignements de vos meilleurs clients. Quels sont leurs besoins \u00e9motionnels ? Pourquoi ach\u00e8tent-ils chez vous et pas chez la concurrence ?<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-51a13eb\" data-id=\"51a13eb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a82edb0 elementor-widget elementor-widget-image\" data-id=\"a82edb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"349\" height=\"361\" src=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-03.jpg\" class=\"attachment-large size-large wp-image-2454\" alt=\"\" srcset=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-03.jpg 349w, https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-03-290x300.jpg 290w\" sizes=\"auto, (max-width: 349px) 100vw, 349px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6832a elementor-widget elementor-widget-heading\" data-id=\"af6832a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9terminez votre type de demande pour vous frayer un chemin parmi les autres.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3f521 elementor-widget elementor-widget-text-editor\" data-id=\"0c3f521\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un bon positionnement consiste \u00e0 cr\u00e9er un changement et \u00e0 convaincre vos meilleurs clients de faire quelque chose maintenant. Pour demander ce changement, il faut comprendre leur statu quo ou leur point de r\u00e9f\u00e9rence actuel. Et ensuite, la fa\u00e7on dont vous positionnez ce changement d\u00e9pend de votre type de demande. <\/p>\n<p>Vous \u00eates dans une nouvelle cat\u00e9gorie ? Une cat\u00e9gorie \u00e9tablie, ou votre offre est un nouveau paradigme ? Nous utilisons un crit\u00e8re d&rsquo;\u00e9valuation en 9 points pour trouver votre type de demande.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61d9da4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61d9da4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a2d3620\" data-id=\"a2d3620\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fa55fb elementor-widget elementor-widget-image\" data-id=\"1fa55fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-04.jpg\" class=\"attachment-large size-large wp-image-2550\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac46502 elementor-widget elementor-widget-heading\" data-id=\"ac46502\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifier le changement et les enjeux<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a89b95 elementor-widget elementor-widget-text-editor\" data-id=\"1a89b95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le changement est la seule constante dans nos vies. Cela se produit tout autour de nous, tout le temps, parfois si progressivement que nous ne nous en rendons m\u00eame pas compte.<\/p>\n<p>Les r\u00e9cits de changement les plus efficaces identifient un changement qui a d\u00e9j\u00e0 eu lieu. Ce changement doit \u00eatre r\u00e9el, pertinent et risqu\u00e9.<\/p>\n<p>Et il doit avoir des enjeux &#8211; un r\u00e9sultat et des retomb\u00e9es qui laisseront des gagnants et des perdants dans son sillage. L&rsquo;identification de ce changement est une \u00e9tape cruciale dans le d\u00e9veloppement d&rsquo;une histoire de positionnement efficace.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0c055d7\" data-id=\"0c055d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d979c3 elementor-widget elementor-widget-image\" data-id=\"0d979c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"138\" src=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-05.jpg\" class=\"attachment-large size-large wp-image-2551\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acc4c5 elementor-widget elementor-widget-heading\" data-id=\"2acc4c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identifier le m\u00e9chant de l'histoire<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf70853 elementor-widget elementor-widget-text-editor\" data-id=\"bf70853\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quelque chose fait obstacle \u00e0 la r\u00e9ussite de vos clients, les emp\u00eachant d&rsquo;atteindre l&rsquo;objectif souhait\u00e9.<\/p>\n<p>C&rsquo;est la source de leur douleur et de leur frustration, et cela emp\u00eache le changement. Identifier cette douleur est fondamental pour positionner votre produit comme la solution ou la transformation dont ils ont besoin pour s&rsquo;int\u00e9grer dans ce nouveau monde.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77873dc\" data-id=\"77873dc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2e270 elementor-widget elementor-widget-image\" data-id=\"4a2e270\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"152\" src=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-06.jpg\" class=\"attachment-large size-large wp-image-2685\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55fac4d elementor-widget elementor-widget-heading\" data-id=\"55fac4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Terre Promise et vos superpouvoirs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a431057 elementor-widget elementor-widget-text-editor\" data-id=\"a431057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous vous aidons \u00e0 cr\u00e9er une terre promise convaincante qui suscite l&rsquo;envie, qui pr\u00e9sente vos caract\u00e9ristiques cl\u00e9s comme les superpouvoirs permettant de transporter vos clients vers la terre promise. Nous vous aidons \u00e9galement \u00e0 r\u00e9colter des preuves pour \u00e9tayer votre histoire.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18979fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18979fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-083030b\" data-id=\"083030b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7f839c elementor-widget elementor-widget-image\" data-id=\"f7f839c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"149\" src=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-07.jpg\" class=\"attachment-large size-large wp-image-2686\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf186e8 elementor-widget elementor-widget-heading\" data-id=\"bf186e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Votre promesse simple<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6520bc5 elementor-widget elementor-widget-text-editor\" data-id=\"6520bc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nous cr\u00e9ons un message \u00e0 fort impact qui renforce la marque et stimule la demande. Ce message doit \u00eatre une promesse simple et m\u00e9morable. Elle fait une promesse unique et diff\u00e9renci\u00e9e \u00e0 votre public cible. Il doit vous distinguer de vos concurrents et susciter une demande pour votre produit ou service.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2b988f\" data-id=\"a2b988f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0da64d9 elementor-widget elementor-widget-image\" data-id=\"0da64d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"149\" src=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-08.jpg\" class=\"attachment-large size-large wp-image-2687\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3478cd elementor-widget elementor-widget-heading\" data-id=\"c3478cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9ploiement et test<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95b104 elementor-widget elementor-widget-text-editor\" data-id=\"e95b104\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Maintenant que votre histoire est termin\u00e9e, il vous faut une strat\u00e9gie de d\u00e9ploiement. Nous vous aidons \u00e0 en cr\u00e9er une m\u00e9morable qui se d\u00e9marque des autres. Nous \u00e9laborons \u00e9galement des tests efficaces pour v\u00e9rifier votre nouveau positionnement.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acc8b3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acc8b3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab74ecc\" data-id=\"ab74ecc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a122a04 elementor-widget elementor-widget-template\" data-id=\"a122a04\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4304\" class=\"elementor elementor-4304 elementor-3937\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ae3e2fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ae3e2fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-230f19c2\" data-id=\"230f19c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19cd2791 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19cd2791\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/amarixl.com\/fr\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Discuter avec un expert<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe20944 elementor-widget elementor-widget-spacer\" data-id=\"7fe20944\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avoir une bonne offre ne suffit plus ! Dans le paysage hyper concurrentiel d&rsquo;aujourd&rsquo;hui, il vous faut plus qu&rsquo;une bonne offre pour vous d\u00e9marquer. Vous devez avoir un positionnement marketing qui r\u00e9pond aux besoins \u00e9motionnels de vos clients potentiels, et qui leur dit que vous \u00eates la seule solution dans votre cat\u00e9gorie. Parlez \u00e0 un &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/\"> <span class=\"screen-reader-text\">Positionnement de la marque<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-4668","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Positionnement de la marque - AmariXL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positionnement de la marque - AmariXL\" \/>\n<meta property=\"og:description\" content=\"Avoir une bonne offre ne suffit plus ! Dans le paysage hyper concurrentiel d&rsquo;aujourd&rsquo;hui, il vous faut plus qu&rsquo;une bonne offre pour vous d\u00e9marquer. Vous devez avoir un positionnement marketing qui r\u00e9pond aux besoins \u00e9motionnels de vos clients potentiels, et qui leur dit que vous \u00eates la seule solution dans votre cat\u00e9gorie. Parlez \u00e0 un &hellip; Positionnement de la marque Lire la suite\u00a0\u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"AmariXL\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T19:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amarixl.com\/wp-content\/uploads\/2022\/03\/amarixl-01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/\",\"url\":\"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/\",\"name\":\"Positionnement de la marque - AmariXL\",\"isPartOf\":{\"@id\":\"https:\/\/amarixl.com\/fr\/#website\"},\"datePublished\":\"2022-04-29T18:06:26+00:00\",\"dateModified\":\"2022-10-18T19:11:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/amarixl.com\/fr\/accueil\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Positionnement de la marque\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/amarixl.com\/fr\/#website\",\"url\":\"https:\/\/amarixl.com\/fr\/\",\"name\":\"AmariXL\",\"description\":\"E-commerce Consulting Firm\",\"publisher\":{\"@id\":\"https:\/\/amarixl.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/amarixl.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/amarixl.com\/fr\/#organization\",\"name\":\"AmariXL\",\"url\":\"https:\/\/amarixl.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/amarixl.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/amarixl.com\/wp-content\/uploads\/2021\/09\/AmariXL-transparent-1.png\",\"contentUrl\":\"https:\/\/amarixl.com\/wp-content\/uploads\/2021\/09\/AmariXL-transparent-1.png\",\"width\":800,\"height\":800,\"caption\":\"AmariXL\"},\"image\":{\"@id\":\"https:\/\/amarixl.com\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Positionnement de la marque - AmariXL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amarixl.com\/fr\/positionnement-de-la-marque\/","og_locale":"fr_FR","og_type":"article","og_title":"Positionnement de la marque - AmariXL","og_description":"Avoir une bonne offre ne suffit plus ! 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